MS. RUTH HANNAH PEREIRA is a Mumbai based Fashion Designer. An ex student of NIFT and INIFD, she has the best of both worlds : A strong firm foundation in Fashion Design at NIFT and an exposure to the Fashion Industry practically with INIFD Bandra. April 1, 2018, She was one of 30 selected students to showcase her design on the ramp at BOMBAY TIMES FASHION WEEK. 

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Her fashion design journey began at the age of 16 when she began to participate in multiple college festivals throughout Mumbai in 2011 on St. Xavier’s Contingent. She won Malhar’s flagship fashion event – ‘ Forever da Moda ‘ judged by Malaika Arora and Miss India International 2012: Rochelle Maria Rao, in 2013 at St. Xavier’s College, the same year she also won Runners up, 2nd place at Mood Indigo’s flagship fashion event judged by Ms. Neeta Lulla. She participated in Mood Indigo 2011, was selected past round 1 by Mr. Wendell Rodricks, nonetheless winning this event with no concrete background in fashion – just an application of art and design aesthetics as well as a passion for fashion, she used symbolism in every event she participated. 

There always is a concept or a moral she likes to work with. Everything she does, always has meaning and purpose. It is what makes her thrive. 

Through ‘Diahaan Charis’ her goal is to create artistic wearable pieces, clothing, apparel, to make women with imperfect bodies find comfort within themselves with perfect fitting clothing and encourage living in Modesty and Divine Grace.

Women they want the one-of-a-kind experience of owning a designer product, made especially for them, without the pinch of their pockets.